Qualities of a good logo:

• Strong brand identity
• communicates what the game represents
• What does it offer the players?
  • Fun
  • Adventure
  • Play
• Target Audience
  • Looking at colours and design choices
  • Psychographics and behavior patterns to take into consideration
• Symbolism
  • Meaning can be used indirectly/directly
  • Looking into different cultures of symbols

Style and Design Theory:

• Color psychology
  • Emotional responses and associations
• Use of Negative Space
  • Optical tricks and creative use of space
• Shape language
  • Use of shapes and fonts
  • ‘bouba + kiki’ theory

Logo implementation: