Qualities of a good logo:
- Strong brand identity
- communicates what the game represents
- What does it offer the players?
- Target Audience
- Looking at colours and design choices
- Psychographics and behavior patterns to take into consideration
- Symbolism
- Meaning can be used indirectly/directly
- Looking into different cultures of symbols
Style and Design Theory:
- Color psychology
- Emotional responses and associations
- Use of Negative Space
- Optical tricks and creative use of space
- Shape language
- Use of shapes and fonts
- ‘bouba + kiki’ theory
Logo implementation:
