Color Theory

• Linked to the idea of color psychology → affects mood, emotion , and behavior
• This can be influenced by individual differences due to different cultural backgrounds and interpretation.

• In short, dominant color of the scene is the one that will get the attention of the viewer- however, composition, tint and other colors in the scene also play a role
• 60-30-10 rule:
  • 60% is the dominant color that sets the overall tone and serves as a backdrop for the main image- often a more neutral color
  • 30% is a secondary color that compliments the dominant and accent color and adds a visual balance. - This is often used for furniture, accent walls or secondary design element
  • 10% is compromised of the accent color. It’s used sparingly to draw attention to certain elements in the scene- often applied to accessories, small décor, or other minor design elements.